Sometimes the best answer is to do nothing!
We were asked to advise on helping a small business to become e-commerce enabled. We analysed the business and the sector they were in and advised on the various options available. At this time the owner of the business felt that he didn't have the resources to be able to adequately support an effective major push into e-commerce where his online competitors were able to offer (at the time) much lower prices. Do you need clarity on a web related issue?